Got a great idea? Whether it’s a new vision for your marketing team or a better way to handle shipping delays, your idea is only as good as your ability to get others to buy into it and execute it. Effective persuasion, say the authors of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, is about “pull,” not “push.” Read this article, “Take a Strategic Approach to Persuasion” by HMU editor Christina Bielaszka-DuVernay to learn two powerful strategies that will increase your chances of winning even the most skeptical constituents over to your side.

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