Categorized | Blog

In the media: The SheEO on Lateline Business, the economy, childcare reform, women in business PLUS tips for creating your own PR

Last week I asked to participate in a panel discussion on Lateline Business (ABC1) on the current economic climate and the challenges for small business and women in business.  You can view what I had to say here:

I’m often asked how I manage to get this sort of media coverage – and I think that like most aspects of business, it’s all about relationship building.  In relation to my various appearances on ABC TV this year, it all stemmed from one short grab recorded at a women’s leadership event over a year ago.  Since then I’ve stayed in touch with the journo and helped him out on 3 separate stories he’s been running.  My tips for building a successful 2-way relationship with the media?

1. Be available. Journalists work with deadlines and you need to fit in to their schedule.  This may mean you need to reshuffle your schedule, buy hey – how else would you get this sort of exposure, for free?

2. Understand their needs.  Ask them if they have a particular angle they’re looking for you to address. Never, ever lie – but it’s about telling your story from the perspective that will fit their brief.

3. Be a connector.  If I’m contacted by a journalist, and the story or deadline just isn’t a fit with me, I do my best to recommend someone else I know will be just right.  If I do this well, they’ll be more likely contact me again in the future, and so it’s a win-win for everyone.

I hope this helps… and I definitely encourage you to investigate how you can build relationships with the media to help get your message and your brand out there in front of your customers.

STAY CONNECTED VIA JENDALITZ.COM

* indicates required

Join Me On Facebook

This is so up my alley. "In order to liberate women, we need to liberate men." (Anne Hathaway - UN Women Goodwill Ambassador). Because love is love, and parents are parents, and we need social policy and workplace cultures that encourages fathers to spend as much time with their children as mothers do. ... See MoreSee Less

"We need to liberate men in order to liberate women." Our Goodwill Ambassador Anne Hathaway speaking on paid parental leave on International #WomensDa...

View on Facebook

Check this out, I'm in awe. My friend Ronni Kahn is at it again, disrupting the food supply chain, offering food security to the vulnerable. I've shared before about OzHarvest. When I first met Ronni ten years ago I knew she was special, but what she has achieved and continues to achieve truly blows my mind. She cares so much about the people that OzHarvest serves, and every person in her life, and gives her everything to make sure that no person needs to go hungry. The international expansion of OzHarvest is awesome, and this "take what you need" supermarket in Sydney is just brilliance. Repurposing and rehoming surplus food, keeping it out of landfill so that we all benefit and business overheads are lowered. Win. Win. Win. Love it! ... See MoreSee Less

Opening Australia's first rescued food supermarket, OzHarvest Market at 147 Anzac Parade, Kensington in Sydney. Visit www.ozharvest.org/market for mo...

View on Facebook