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“The CEO’s role in leading transformation”: The CEO helps a transformation succeed by communicating its significance, modeling the desired changes, building a strong top team, and getting personally involved

This is a first class article with some good practical tips you can follow.
Authors, Carolyn B. Aiken and Scott P. Keller identify four key functions that collectively define a successful role for the CEO in a transformation:

1.    Making the transformation meaningful. People will go to extraordinary lengths for causes they believe in, and a powerful transformation story will create and reinforce their commitment. The ultimate impact of the story depends on the CEO’s willingness to make the transformation personal, to engage others openly, and to spotlight successes as they emerge.
2.    Role-modeling desired mind-sets and behavior. Successful CEOs typically embark on their own personal transformation journey. Their actions encourage employees to support and practice the new types of behavior.
3.    Building a strong and committed top team. To harness the transformative power of the top team, CEOs must make tough decisions about who has the ability and motivation to make the journey.
4.    Relentlessly pursuing impact. There is no substitute for CEOs rolling up their sleeves and getting personally involved when significant financial and symbolic value is at stake.

Click here to read the full article

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