Categorized | Blog

Employers: Why using behavioural economics when strategizing is essential, especially when it comes to keeping your top women

In a recent McKinsey Quarterly survey of 2,207 executives, only 28 percent said that the quality of strategic decisions in their companies was generally good, 60 percent thought that bad decisions were about as frequent as good ones, and the remaining 12 percent thought good decisions were altogether infrequent.”

Have you considered using behavioral economics in your strategizing? Are you aware of your own biases?

The Mckinsey Quarterly has posted an article on “The Case for Behavioral Strategy” which is well worth the read especially if your personal, or your company’s subconscious biases are still unknown, and damaging your companies performance, especially when it comes to keeping and advancing your top female talent.


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