Categorized | Blog

Singapore Airlines’ Winning Strategy – a case study in differentiation and customer service

In the Harvard Business IdeaCast (see audio player below), Harvard Business School Professor Rohit Deshpande discusses one airline that’s not just surviving the current downturn, but thriving: Singapore Airlines. Why is Singapore offering complimentary espresso on flights when others are charging for luggage and taking away in-flight movies? How has the company avoided the doom and gloom that so many other carriers face?

By staying out of what Deshpande says is a loser’s game of competing for customers on price, of treating them like commodities. 

Click here to hear the podcast 


* indicates required

Join Me On Facebook

This message is only visible to admins.
PPCA Error: Due to Facebook API changes it is no longer possible to display a feed from a Facebook Page you are not an admin of. The Facebook feed below is not using a valid Access Token for this Facebook page and so has stopped updating.