The internet may be the bane of your existence when it comes to managing the productivity of your staff… or is it? Research by the University of Melbourne has found that workers who use the web for entertainment while at work — whether they’re tweeting, watching YouTube videos, shopping, or catching up with the news — are 9% more productive than those who don’t. According to Professor Brent Coker at the University of Melbourne, as long as they don’t spend more than 20% of their time in the office doing “workplace internet leisure browsing”, they will be more productive because people need quick breaks in order to maintain a high level of concentration throughout the day.
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