With a 9:1 male/female expert ratio on the BBC1 News at Ten, it’s no wonder the network is looking for female talent to add to its expert panel. So what is the biggest obstacle women face in getting on air? Themselves and the Imposter Syndrome, according to organisers of Expert Women’s Day, hosted by the BBC Academy in conjunction with Broadcast magazine last week.
The even has been held for the first time as part of a campaign to tackle the gender imbalance on-screen and on-air in news and factual programming in the UK with a masterclass and networking opportunities to put women front of programmers minds in sourcing experts for stories on air.
A similar program called Women for Media was launched last year in Australia to provide journalists and media with a database of expert women available to provide comment on all aspects of business and community issues. I’ve been delighted to support this initiative by joining the database along with many respected business leaders throughout Australia, and I now have an opportunity to nominate other women of influence.
So If you are a woman with business expertise and/or community insights to share, and are happy to be contacted by media for expert commentary, drop me a line with your details and tell me all about your experience. I’ll collate the top 3 for a post here on the blog and to send through to Women for Media.