“According to a 2010 report from comScore,
women spend more time online than men, and they’re overrepresented in
social networking, gaming, photos, blogs, and retail. Not only do women
spend time online, they spend money, too—female customers make up 61% of
online transactions. In a TechCrunch article
on the topic, Silicon Valley venture capitalist Aileen Lee called women
the “rocket fuel” of e-commerce. “Especially when it comes to social
and shopping,” Lee explains, “women rule the Internet.”

But women aren’t the only tech entrepreneurs with their eyes on female customers. From the men behind Pinterest
to the dudes who started Shoe Dazzle, smart men are defying gender
stereotypes in the pursuit of great business and jumping at the chance
to cash in on pink-collar opportunities.”

Read the full article at Forbes.com