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Thumbs up to Virgin’s Velocity Rewards – frequent travelers can now take parental leave without losing status credits

Every now and again I come across a business doing something that I think makes really good sense.  This is one of them. So good on you, Virgin Australia, for giving our status credit it’s own parental leave when we take it too.

Those of you who travel frequently will understand the benefit that comes with status credits.  And how easily those benefits – like express check-in, baggage allowances and lounge access –  can slip through your fingers when you have extended periods where you can’t travel. The good news is that if you travel with Virgin, and participate in their Velocity Rewards program, you won’t lose your status credit just because you take time out for parental leave.

All Silver, Gold and Platinum members of Velocity Rewards have the opportunity to pause
their membership for a 6 month period if they are expecting a new
addition to the family. Following this pause, members will resume their
membership status for a further 12 months.  What they’re doing here is recognising the value of their most important customers: frequent and business travellers.  Very clever indeed.

Click here for more details if you’re keen to check it out.  Just one example of how your gender balance branding can extend beyond just your employees to some of the other important stakeholders in your business…

Now over to you: how are you serving – or how could you better meet – the needs of the female economy and especially those loyal women who support your business the most?


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This is so up my alley. "In order to liberate women, we need to liberate men." (Anne Hathaway - UN Women Goodwill Ambassador). Because love is love, and parents are parents, and we need social policy and workplace cultures that encourages fathers to spend as much time with their children as mothers do. ... See MoreSee Less

"We need to liberate men in order to liberate women." Our Goodwill Ambassador Anne Hathaway speaking on paid parental leave on International #WomensDa...

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Check this out, I'm in awe. My friend Ronni Kahn is at it again, disrupting the food supply chain, offering food security to the vulnerable. I've shared before about OzHarvest. When I first met Ronni ten years ago I knew she was special, but what she has achieved and continues to achieve truly blows my mind. She cares so much about the people that OzHarvest serves, and every person in her life, and gives her everything to make sure that no person needs to go hungry. The international expansion of OzHarvest is awesome, and this "take what you need" supermarket in Sydney is just brilliance. Repurposing and rehoming surplus food, keeping it out of landfill so that we all benefit and business overheads are lowered. Win. Win. Win. Love it! ... See MoreSee Less

Opening Australia's first rescued food supermarket, OzHarvest Market at 147 Anzac Parade, Kensington in Sydney. Visit for mo...

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