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Thumbs up to Virgin’s Velocity Rewards – frequent travelers can now take parental leave without losing status credits

Every now and again I come across a business doing something that I think makes really good sense.  This is one of them. So good on you, Virgin Australia, for giving our status credit it’s own parental leave when we take it too.

Those of you who travel frequently will understand the benefit that comes with status credits.  And how easily those benefits – like express check-in, baggage allowances and lounge access –  can slip through your fingers when you have extended periods where you can’t travel. The good news is that if you travel with Virgin, and participate in their Velocity Rewards program, you won’t lose your status credit just because you take time out for parental leave.

All Silver, Gold and Platinum members of Velocity Rewards have the opportunity to pause
their membership for a 6 month period if they are expecting a new
addition to the family. Following this pause, members will resume their
membership status for a further 12 months.  What they’re doing here is recognising the value of their most important customers: frequent and business travellers.  Very clever indeed.

Click here for more details if you’re keen to check it out.  Just one example of how your gender balance branding can extend beyond just your employees to some of the other important stakeholders in your business…

Now over to you: how are you serving – or how could you better meet – the needs of the female economy and especially those loyal women who support your business the most?


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"The only moment we ever really have is this one - celebrate it. Happiness isn't in the future or the past but in the awareness of the present." - Anna McPhee

Anna's words are how she lived her life. She has been an amazing inspiration, a wonderful support, a gracious mentor to me throughout my career. So many of us counted her as a girlfriend to look up to, and her legacy will live on in the many women she has inspired to live their very best life.

I will miss her.

Sending condolences to Reggie, Anna's beautiful mum Trish and adoring sisters, and all of her extended family.

Vale Anna Marsali McPhee (1970 - 2017)
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